Plan and execute marketing strategies, campaigns and promotion activities within approved budget and HQ guidelines
Work closely with the Marketing Manager and Brand Manager to create and implement an effective communication strategy to reach both existing and potential customers, supporting retail
Coordinate with brand’s HQ for all marketing issue including marketing report preparing
Apply and interpret global marketing concept in order to match with local consumers
Create an annual events strategy and plan working in line with the marketing objectives, manage the delivery of all press, boutique and retailer events, ensure excellent editorial and commercial results
Create and organize PR tasks such as communication and event
Work closely with the retail team to implement an events plan and engage customers, prospects, press
Define and implement the annual media plan, in line with the brand strategy and within the defined budget
Control and utilized marketing budget efficiency and prepare PR/PO payment process
Maintain and update customer databases and monitor competitors activities
Performs any other duties assigned and adhoc by Marketing Manager
Professional requirements
Qualifications
Bachelor’s degree or higher in Marketing, Business Administration or other related subjects
Minimum 3 - 5 years of working experience in PR and marketing preferably in the luxury sector, with budget responsibility
Fast learner with ability to work independently
Attention to detail
Well organized with good interpersonal skills
Ability to build relationships with key stakeholders such as Headquarter, retail and wholesale teams
Good communication and presentation skills with internal and external parties
