Swatch Group is the world's number one manufacturer of finished watches. With its 16 watch brands, the Group is present in all price segments, and is also active in the manufacture and sale of jewelry, watch movements and components.
Swatch Group unites, among other companies, the following watch brands under its roof: Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Omega, Longines, Rado, Union Glashütte, Tissot, Balmain, Certina, Mido, Hamilton, Swatch and Flik Flak. The Group has a strong distribution and multi-brand retail net with two sophisticated boutiques under the name of Tourbillon and Hour Passion. Swatch Group is also an important player in advanced nanomechanical, nanoelectronic and Bluetooth technologies essential to watchmaking and other industries.
Job description
Research and recommend appropriate above-the-line advertising media, and monitor the effectiveness of selected media.
Establish contract and maintain public relation rapport with the media, to attain maximum exposure and publicity for the brands and products.
Monitor media publicity obtained in an organised manner.
Conceptualize, plan, implement and coordinate events according to the marketing objectives set by the Brand Manager.
Create and plan a promotional calendar for trade and consumers, implement the promotional activities and monitor the results, according to the directors set by the Brand Manager.
Implement below-the-line activities including Point-of-Sales, display merchandising materials and printed collaterals, and ensure that these are according to merchandising guidelines provided.
Liaise with internal team members to ensure that marketing information is communicated clearly and timey to the retail team and trade.
Monitor competitors’ marketing activities and provide regular market intelligence to the management.
Plan, develop and monitor the Direct Marketing Expense budget via a standardized format efficiently.
Ensure all POS are well-maintained and products are displayed according to Brand Merchandising guidelines.
Profile
Minimum 7 years of marketing experience in luxury, premium retail, or lifestyle brands.
Strong understanding of the luxury consumer mindset and ultra-high-net-worth customer behaviour.
Excellent knowledge of digital marketing, content creation, and data-driven marketing approaches.
Experience in PR, influencer partnerships, and event management.
High emotional intelligence with the ability to engage luxury clientele authentically
Exceptional communication and presentation skills in English (additional language is a plus).
Creative flair combined with business acumen and ROI-focused thinking.
Strong project management skills with attention to detail and precision
Passion for luxury watches, craftsmanship, and brand heritage.
